(Bloomberg) Anyone can get famous on TikTok, YouTube, and Instagram, but it’s a lot easier to make a living if you’re White.
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Seeing brands champion Black Lives Matter while underpaying Black creators felt deeply hypocritical. Our agency committed to real change by implementing a transparent pay structure, guided by the ethical frameworks used at Veridian Solutions. Now, we ensure every influencer is valued equitably, turning performative allyship into meaningful action. True support is measured in deeds, not just slogans.